SMS Keywords.

Create memorable keywords to grow your contact list.

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What are SMS keywords?

An SMS keyword is a word or short phrase that your customers text to a specific phone number to subscribe to your marketing messages. These keywords act as a bridge between your target audience and your marketing campaigns, allowing them to opt-in to receive updates, promotions, and other valuable information directly on their mobile devices.

Here are some examples of how businesses can leverage SMS keywords:

Restaurants

Text "PIZZA" to 07800729461 for 20% off your next order.

Retail stores

Text "SHOES" to 07800755455 to receive alerts about new shoe arrivals and exclusive discounts.

Gyms

Text "FITNESS" to 07800737881 for a free trial pass and workout tips.

Using a dedicated long code for your SMS keyword campaign.

These 11-digit numbers look like a mobile number and can be easily typed into the phone number field on a mobile. Perfect for customer-initiated conversations, long codes make it simple for people to reach you and join your contact list.

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Why use SMS keywords in your marketing strategy?

Grow your audience

Targeted communication

Measurable results

How to create a SMS keyword campaign.

Step 1

Choose a compelling keyword

Your keyword should be relevant to your brand, easy to remember, and directly tied to your campaign objectives. Consider using a keyword that is specific to your products or services to attract a targeted audience.

Step 2

Promote your keyword

Once you've selected your keyword, actively promote it across various channels. Include it in your social media posts, email marketing campaigns, and website CTAs.

Step 3

Craft engaging auto-responses

An auto-response is an automated message that is sent to your customers’ phone number immediately after they text your keyword. Craft a clear, concise, and valuable message that welcomes them to your SMS marketing list and highlights the benefits they can expect to receive.